Shop and save the environment

A green grocery. Become a more responsible by bringing the GreenBag. Using it at SM Supermarkets also get you extra SM Advantage points.

More than 200 plastic bags, or at least one for every weekly supermarket visit within two years—that’s how much waste one person can prevent simply by reusing grocery bags. Fortunately, the country’s biggest supermarket chain provides an option for environmentally concerned consumers.

The brainchild of the country’s two biggest consumer-goods giants, SM Supermarket and Unilever Philippines, the GreenBag is the first major reusable bag campaign with a truly mainstream reach. The recyclable carry-ons are given free to all SM Supermarket shoppers with a minimum purchase of P500 worth of Yellow Tag items, including at least one Unilever product—an easy task considering how families generally spend more than P500 on their weekly groceries and how many of their favorite items are from Unilever.

Since the Ecological Solid Waste Management Act was passed in 2000, many organizations have also implemented measures to address the solid waste management issue. The genius behind the SM-Unilever partnership is that it makes it easy for consumers to participate. Thanks to the GreenBag, anyone passing by SM to do their shopping can contribute to the cause and even earn rewards if they are SM Advantage Club members. Two additional points are given to the cardholder every time he or she chooses to use the GreenBag instead of the usual plastic bags. For those with bigger families, the shopper can use a maximum of three GreenBags and get six extra points.

Made of recyclable and washable material, each GreenBag is equivalent to two regular-sized plastic bags and can be used for two year’s worth of weekly grocery trips.

So far, thousands of people are already GreenBag-ging their groceries, helping minimize overall pollution and the health risks posed by landfills. Be among the new breed of environmentally conscious consumers and get your GreenBag at the following SM Supermarket branches: Makati, Megamall, Sta. Mesa, Manila, Fairview, North EDSA, San Lazaro, Southmall, Pampanga, Bacoor, Dasmarinas, Sta. Rosa, Batangas, Lipa, Lucena, Baguio, Cebu, Iloilo, Cagayan de Oro, Davao, Bacolod, and in Savemore branches in Alabang, Marikina, Jaro, Iloilo, Mactan, Angono, and Elizabeth Mall.

The GreenBag Caravan goes to...

SM Makati

SM Bacoor
SM Centerpoint

SM Fairview

SM San Lazaro

SM Sta. Rosa

Environmentalists give the green thumbs up to GreenBag

For educating shoppers about their environmental responsibility, the GreenBag—a pioneering joint project of SM Supermarkets and Unilever Philippines—was given the green thumbs-up sign by some of the country’s most active environmental agencies and groups. The reusable GreenBag encourages shoppers to recycle grocery bags to minimize the pollution and health risks posed by the country’s landfills.

Emy Aguinaldo, deputy executive director of the National Solid Waste Management Commission (NSWMC), commended the two companies for initiating the project and for their other solid waste management efforts as well. The NSWMC is the special government-appointed agency spearheading the implementation of Republic Act 9003, or the Ecological Solid Waste Management Act of 2000.

“These two companies have proven themselves as true and committed supporters of the DENR’s environmental programs on clean water, clean air, and solid waste management, and are at the forefront of various community activities on environmental management,” said Aguinaldo. “As our partners, you made our job in the government a lot easier, and we thank you for that.”

It is estimated that the Philippines produces nearly 20,000 tons of waste every day, only 40 percent or less are recycled or reused. According to projections, this number will increase to nearly 30,000 tons per day by 2010. RA 9003 addresses this by tasking businesses to spearhead and invest in comprehensive solid waste management programs. Pursuant to this, the GreenBag project aims to reduce plastic bag use in its stores by up to 15 percent in the first year, and 50 percent by year three.

“This project is really mainstreaming and institutionalizing RA 9003,” noted Myrna Jimenez, executive director of the Sagip-Pasig Movement. “These kinds of initiatives from big industries are very much welcome. It is really starting a trend and I hope other companies follow suit.”

Former DENR secretary Elisea Gozun also encourages people to support the program. “How can we reduce the garbage we generate? The GreenBag is already one concrete step,” she said. “This is really taking the initiative one giant step forward.”

The response to the GreenBag has been overwhelming, as SM and Unilever had to reorder tens of thousands more when supplies already ran out in the first two weeks. With newly replenished stocks, the GreenBag is currently being given away for free to all SM Supermarket shoppers with a minimum purchase worth P500 and inclusive of at least one Unilever product. Consumers are also given the added incentive of extra SM Advantage Card points per visit just for using the GreenBag instead of the usual store provided grocery bags.

The green way to do groceries

What’s in a shopping bag?

For those who were at SM Makati during the “green carpet” launch of the GreenBag—SM Supermarkets’ and Unilever Philippines’ joint environmental effort—a shopping bag can be a way to help save the planet.

Launched in celebration of World Environment Day, the GreenBag is the first-of-its-kind reusable shopping bag in the country. Made of durable non-woven material, it is equivalent to two regular-sized SM Supermarket bags and can be used for up to two years. It comes free with every P500 worth of SM Supermarket Yellow Tag items, including some Unilever products. Reusing the GreenBag adds two extra points to one’s SM Advantage Card (maximum of three bags per visit only). Through this, both companies hope to engage customers in caring for the environment. The GreenBag is the initial project of the SM CARES (Concerned and Responsible Eco-Shoppers) campaign.

The event gathered the most influential environmental advocates in the corporate, NGO, and government sectors, including executives from SM and Unilever Philippines, representatives from the Department of Environment and Natural Resources, National Solid Waste Management Commission, Smokey Mountain, Sagip Pasig Movement and other eco-groups, as well as the media.

“SM and Unilever are taking the environmental initiative one leap forward,” said former DENR secretary Elisea Gozun during the launch. “This will go a long way in solving the solid waste management problem in our country.”

The project merges the two leading companies’ commitment to ecology. In its malls, SM implements a comprehensive solid waste management program that includes waste trade markets and recycling seminars. For its part, Unilever established wastewater treatment facilities in its plant and works with the Smokey Mountain community.

“These two companies have proven themselves as true and committed supporters of the DENR’s environmental programs on clean water, clean air, and solid waste management,” noted Emy Aguinaldo, deputy executive director of the National Solid Waste Management Commission. “As our partners, you made our job in the government a lot easier and we thank you for that,” she addressed them.

SM Supermarkets director Herbert Sy and Unilever Philippines CEO Sanjiv Mehta toast to the GreenBag, their joint campaign encouraging shoppers to reuse and recycle grocery bags.

SM Supermarket assistant vice president for marketing Anie Sy-Go tells the GreenBag story.


Emy Aguinaldo, deputy executive director of the National Solid Waste Management Commission, commends SM Supermarkets and Unilever Philippines.

Former DENR secretary and UNEP “Champion of the Earth” awardee Elisea Gozun encourages everyone to use the GreenBag.

Unilever’s Pong Ejercito with SM Prestige Lounge’s Yvette Deloso.

Unilever’s Benjie Yap, Pong Ejercito and Gilbert Simpao, with SM’s Herbert Sy with
SM’s Joey Mendoza, Unilever’s Sanjiv Mehta and Chito Macapagal.

Always vibrant Suzi Entrata-Abrera hosted the event